Social Media Progress

 

By Dennis Grigorenko

 

Since we have taken on this assignment for our ‘MN219 – Social Media’ module, we have seen a great increase in ROS Nutrition Groups following through various social media platforms such as Facebook and Twitter which are the main ones used. Their fan base and interaction with fans has been constantly increasing week in, week out. They have been successfully gaining fans and followers from our postings through their social media platforms. The use of tools such as Boss Metrics, Crowdbooster, Edgerankchecker and Facebook insights have allowed us to gather and analyse data which in turn allowed us to construct a tailored course of action plan for ROS Nutrition.

 

We believe these tools are the reason that their fans and followers have grown significantly in such a short period of time. When we started working on ROS Nutrition’s social media they had 718 likes on their Facebook page compared to 845 like which they have now. On twitter, they had 514 followers compared to the 574 followers that they have now. We believe that the lower percentage increase on the amount of twitter followers is due to ROS Nutrition’s customers being more inclined to use Facebook for their social media as they seem to interact much better on Facebook.

 

Outside tools, especially Boss Metrics have helped us a lot in our journey of social media marketing. One of the key features that have helped us is the ‘Comparer’ mode which allows you to compare your social media to that of your direct competitors. Overall, we are extremely happy that our social media plan for ROS Nutrition, it has proved extremely beneficial to all members of our team as well as being crucial for ROS moving forward with their social media.